Experienced finance executive to lead strategic growth initiatives and operational simplification across the global retailer's business functions

INDIANAPOLIS, Feb. 20, 2025 /PRNewswire/ -- Today, leading sports retailer, Lids has announced the appointment of Greg Cox as the company's new Chief Financial Officer (CFO).

Cox, who has been with Lids for eight years, has held a variety of accounting and finance leadership roles. In his new position, Cox will oversee the company's Finance, Loss Prevention, Human Resources, and Information Technology departments. He will play a pivotal role in driving Lids' growth and operational strategies across both front- and back-office functions.

"Greg's deep understanding of Lids' operations and financial strategy, combined with his leadership experience, makes him uniquely suited to take on this critical role," said Bob Durda, President of Lids. "His vision for simplifying and optimizing both customer-facing and internal processes will be key as we continue our focus on enhancing the customer experience and driving business efficiencies."

Cox aims to support Lids' long-term success by emphasizing both front-office and back-office initiatives. His strategy includes increasing same-store sales, driving customer traffic and engagement, enhancing inventory investment efficiency, and improving customer service. Internally, Cox will focus on simplifying day-to-day operations through process improvements and advancing technological automation.

"It's an exciting time at Lids, and I am honored to step into this role," said Greg Cox, CFO of Lids. "We have a talented team and a strong business strategy. I look forward to continuing our efforts to improve operations and deliver exceptional results for both our customers and the organization."

The appointment of Cox marks the latest leadership move for Lids as the company continues to expand its presence across global markets. Lids operates over 2,000 stores worldwide and has plans for continued growth through innovative partnerships and collaborations with top brands.

For more information about Lids, visit www.lids.com.

About Lids:
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the North America, Europe and Australia through over 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy's department stores nationwide. To find a retail location near you visit blog.lids.com or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn.

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SOURCE Lids